I'm going to start a website, and begin advertising on various health magazine and weight loss sites. The premise is simple:
PHOTO:
A large, gaseous looking guy planted on the couch, with his belt and/or pants undone. This could also be a woman lying on a bed, trying to SQUEEZE into her pants. Include a warm, furry, canine mammalian pet in the picture, looking sad or dismayed. Perhaps a leash in the canine's mouth.
COPY, OVER PHOTO:
"Have you put on a few holiday pounds?"
"2 FAST AND EASY STEPS YOU PROBABLY NEVER KNEW - JUST $2.99"
"CLICK HERE NOW!!!"
Okay. So, the interested person clicks through, and is presented with a collage of beautiful people that are more attractive and physically fit than, well, just about anyone on planet Earth. They're on the beach, playing tennis, walking the canine, having a romantic, but obviously high calorie meal. Maybe Surf and Turf.
I should probably include some classy, yet unobtrusive music.
COPY OVER PHOTO: (Maybe a smooth voiceover instead)
"What do these incredibly beautiful, sexy, and fit people know that you don't?"
"CLICK HERE NOW!!!" (You can never have too many exclamation points in these things)
Okay. So, the interested person clicks through, and is presented with a photo of a buffet of unbelievable indulgences. Steak, Lobster, Fettucini Alfredo, Lasagna, etc. Oh, and Desserts "To Die For", like my own "Brutal Lurching Death By Chocolate ®". Rich coffee drinks with whipped cream sliding ever so seductively down the side of the mug - Wine, Beer, this buffet has it ALL!!! Probably include some bacon somewhere. Who doesn't like bacon?
(Perhaps a photo collage might be better...)
COPY OVER PHOTO: (Or voice over)
"You CAN have the life you've always wanted to live, and enjoy all of this!!! With these 2 little - known steps, YOU CAN TRANSFORM YOUR LIFE!!! JUST $2.99"
"CLICK HERE!!!"
Okay. So, the interested person clicks through. At this point, it's just about a done deal. BUT WAIT!!!
PHOTO:
A warm family moment - maybe 3 generations opening Christmas presents or something. Of course, they're all beautiful and fit.
COPY OVER PHOTO:
"We here at Weightloss for the Ages want to extend a special, limited time offer to you - if you order this eBook in the next 60 minutes, you can send a free copy to anyone you wish! What could be a better gift for the Holidays?"
"CLICK HERE NOW!!!"
Okay. So, they click through, and enter their email address and credit card info. Done deal. They then receive the eBook, and it has a beautiful opening page, and some necessary mumbo jumbo. I would write a wordy and technical sounding dissertation. It should probably involve at least a half hour of reading, and some catchy slogans.
And what it all really comes down to - these 2 "little known steps"?:
1. EAT LESS.
2. MOVE AROUND MORE.
And, for just $2.99, everyone's happy. Mostly me, as my bank account explodes.
So.... who would like a copy? Please feel free to send me your money!
Stephen Charles
You have GOT to produce an infomercial, as well! I can see it now..."but wait...there's more!" LOL :o)
ReplyDeleteSorry, already got that book -
ReplyDeleteIn point of fact, I wrote it - and it's FIVE Little-Known Facts Of Weight Loss (And Maintenance)...(not just yer measly "two")
Aaaand, for JUST $4.99 (plus Tax, for NC Residents only)...Just Click Here...
Anonymous-
ReplyDeleteI tried to "click here" and it didn't work, you tease! I'm not sure how you managed to pack all FIVE facts into it for that low - low price of $4.99!
Do tell!